Privacy policy
Last updated: 13 November 2026
Bagsy is a wish list that watches prices, where you can also follow people and brands, comment and message friends. This page says what we keep about you, why, who helps us, how long we keep it, and what you can do about it. We keep as little as we can, we never sell it, and you can take a copy or delete it all from the app.
Who we are
Bagsy is made by Reignark Labs Ltd, 124-128 City Road, London EC1V 2NX, United Kingdom. We are the controller of the personal data described here, under the UK GDPR and the Data Protection Act 2018. This covers every member, wherever they live.
Your account
Your email address, your username, how you sign in (Apple, Google or an email link, with the account id Apple or Google gives us), your country and currency, and whether you have Premium. If you sign in with Apple we also keep the token Apple gives us, so we can tell Apple when you delete your account.
Your age: we ask for your date of birth to check your age, then keep only the year. On an iPhone you can share your age range from Apple instead, such as "16 or over"; then we keep that range and when we checked, never a birthday.
Your boards and items
The pictures, names, prices, notes, sizes and links you save; the photos you take or pick yourself; how each board is shared (only you, people you choose, anyone with the link, or public) and who you chose; and who added what on a board you share with others.
Prices we check
The price and stock history of the products on your boards, and which way we last checked them (our own server, a shop's feed, or your phone). With Watch this spot, the box you draw on a shop's page and the words inside it each time we look.
Price checks from your phone: some shops refuse our server. When Price checks is on in Settings, your phone reads those shops' pages itself and tells us the price and stock it found. The shop sees your phone's internet address, as it would if you opened the page yourself.
Your profile, follows and friends
Your profile: your username, picture, cover photo and short line, which other members can see, with your public boards.
Who you follow and who follows you, follow requests, friends, the brands you follow, people you block, and reports you make.
Comments and messages
Comments you write, hearts and mentions, and the messages you send and receive, with when they were seen. Messages are kept until you unsend them or delete your account.
Every comment and message is checked automatically before it appears, against hidden words and rules, so unkind or unsafe ones can be held or blocked. A person, never a machine, decides whether anything is taken down after a report.
Discover and search
What you shop for: the tastes you picked, which Discover uses to choose what to show you.
What you do in Discover: the things you save, open, hide or mark not interested, so the feed shows you more of what you like. Opens are kept only while usage counts are on.
What you search for. A photo you search with is used to find things like it and then dropped; it is never saved.
Alerts and invites
The alerts we send you (price drops, back in stock, reservations, follows, comments, messages, news) and which ones you have read. If you joined through a link someone shared, we note whose link it was.
Reservations on your boards
On your gift lists: that an item is reserved, and whether by a guest (with the name they left) or by which member. While Surprise me is on, not even you can see them.
Anonymous usage counts
Counts like 'a board was shared' or 'a tile was shown', added up per day: never who, or what words. You can turn them off in Settings, under What we store about you.
Server logs
Our server writes a line for each request it answers, with the internet address it came from and, if you are signed in, your account. We use them to keep Bagsy safe and fix faults.
Guests who reserve
If you reserve something on a shared list without an account, we keep the name you leave (only the list's owner sees it) until the owner removes the item or the list, and, if you give one, your email address, used only to send you an undo link and deleted after 90 days. A cookie in your browser remembers your own reservations for up to a year.
Cookies
The website uses only the cookies it needs: one that keeps you signed in and, for guests, one that remembers your reservations. No advertising or analytics cookies.
If you open a shop from Bagsy and that shop works with an affiliate network, the network may set its own cookie on the shop's site to record that the visit came from Bagsy.
What we never do
We never sell your data, and we never share it with advertisers.
There are no advertising identifiers, no advertising code and no third-party analytics in Bagsy. The only counts we keep are the ones above, on our own server.
How Bagsy earns money
From Premium, and from shops: some shops pay us a small commission when you buy something after opening it from Bagsy. It never changes the price you pay. When a shop works with an affiliate network (today Awin), we send the network a short random reference for the click, never your name, email or account.
Sponsored tiles: a brand or member can pay for a tile in Discover. It is always marked Sponsored, at most one in every 12, and shown only to members we know are 18 or over. Sponsors see only totals, such as how many people saw or saved their tile, never who.
Why we use it
To run Bagsy for you (the contract between us): your account, boards, sharing, reservations, price checks and alerts, Watch this spot, Premium, your profile, follows, comments, messages and Discover.
With your consent: notifications, which you can turn off in your phone's settings.
For our legitimate interests, which you can object to: usage counts (to learn what to improve), server logs, automatic checks and limits that stop abuse (to keep Bagsy safe), and reading shop pages to check prices.
Who helps us
Amazon Web Services stores Bagsy's data in London (eu-west-2) and sends its emails from Stockholm (eu-north-1), in the EU, where it also keeps a copy of our nightly backups. Pictures reach your screen through Amazon's CloudFront network, which keeps short-lived copies near you.
Apple runs Sign in with Apple, notifications and Premium payments. Google runs Sign in with Google if you choose it. Each only gets what it needs to do that.
Shops: to check a price, our server visits the product page you saved, as Bagsy, never as you.
Where data leaves the UK, it goes only to places the UK recognises as protecting it properly, or under the UK's approved contract terms.
How long we keep it
Your account and everything in it: as long as you have an account. Server logs and backups: 14 days. Your data export: 7 days. Usage counts are kept, as they say nothing about anyone.
Deleting your account (Settings, Delete account) signs you out everywhere at once and deletes your boards, items, pictures, profile, comments, messages and the rest within 24 hours. Copies in our backups and logs are gone within 30 days. We keep only a record that a deletion was asked for and finished (no name, email or content) for 90 days, then delete that too. Deleting your account does not cancel Premium: cancel it in your Apple Account too.
Your rights
You can get a copy of your data (Settings, Export my data), correct it, delete it (Settings, Delete account), or object to how we use it. You can turn off usage counts and phone price checks in Settings. Ask us about anything else using the contact details below; we answer within a month.
If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ico.org.uk).
Children
You need to be 13 or over to use Bagsy. If you are under 16, your account is private, comments are off until you turn them on, only friends can message you, only people you follow can mention you, you never see sponsored tiles, and you never appear in Discover or friend suggestions.
Changes
If we change this policy we'll update the date at the top, and tell you in the app if the change matters.
Contact us
Reignark Labs Ltd, 124-128 City Road, London EC1V 2NX, United Kingdom